
A web banner or banner ad is a form of advertising online that entails embedding an advertisement into a web page. The advertisement is constructed from an image i.e.
A GIF, JPEG, PNG JavaScript program or other technologies such as Flash, Java and Shockwave.
A banner ad function is similar to a Pay Per Click Ad in that a consumer clicks on the banner ad and is directed to the advertisers web site. The ad and ad image are usually either wide and short or tall and narrow, hence the reference to the banners.
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