How to WOW your Customers with ACTION!

1. Know your customers
Create forms on your web site for customer to let you know what their needs and preferences are when signing up for your newsletter. Link a computerized database to this information so you can retrieve it whenever you need it. This information helps you keep in touch with and serve your customers.

2. Inform your customers
Say you own a wine store and you just received a shipment of Cabernet Sauvignon. Go through your files to see who buys Cabernet Sauvignon and send them an email about it. Reference the fact that they’ve bought this from you in the past, then offer to hold some for them for a few days. Since you’re loyal to them, they’ll be loyal to you.

3. Help your customers
Write a monthly, quarterly or even semi-annual newsletter and post it to your web site to keep customers or clients informed about issues that might relate to them. Changes in the tax code, computer-software compatibility problems, whatever. Give people information they can use and they will think of you as a resource.

4. Surprise your customers
Send your best customers a gift Certificate in the off-season or a useful premium with your name on it. Since they haven’t asked for this and haven’t “earned it” through some points program, they are surprised and delighted.

5. Delight your customers
Send a friendly email to wish them a happy birthday or happy holidays with a nice card personalized to them.

6. Thank your customers
“Please” and “Thank you” may be the most powerful words in the English language. Use them in email. A sincere thank-you letter following up
a purchase is always appreciated. Say, “Please let me know if there’s anything else we can do for you,” and customers may take you up on
your offer.

7. Reward your customers
Call it a “Membership Card,” take some personal information before you give it out, and use email to take the rewards program to a higher
level. Maybe send members of the program a card on their birthday, with an offer of a discount or free gift. The card becomes a symbol of a
more personal relationship. How to delight your customers. There was a time when a woman could walk into a store and be greeted with “Good
morning, Mrs. Jones. Those jelly beans that Junior likes came in this morning. Should I pack some up for you?”