

Direct Navigation is the process of searching for products and services via the Internet,
and circumventing or bypassing search engines. In the direct navigation approach a
consumer types in a product or service and a location into the tool bar, and is sent directly
to one web site if the domain name matches the query.
By buying additional domain names for your business you can drive additional high quality
traffic to your web site. Try searching for variation of specific and generic products or services
for your industry, along with specific city locations in the domain name. When you purchase these domain names they can be re-directed to your current web site.
Consumers who shop for products or services via the direct navigation approach have a very high buy rate as they know exactly what they want to buy and where. By buying these additional domain names and having them re-directed to your web site, you increase the amount of Internet traffic to your web site.