Image Optimization

Image search optimization is the process of organizing the content of a webpage to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve a higher organic search listing and thus increasing the volume of traffic from search engines.
Image search optimization techniques can be viewed as a subset of search engine optimization techniques that focuses on gaining high ranks on image search engine results.

Making high quality images accessible to search engines and providing some description about images is an important component of your overall page optimization process. Some of the activities Weboptium employ’s to ensure your images are optimized and search engines friendly are as follows;

• Image Naming:
• We use a meaningful name rather than 'DC00001.jpg'
• We properly separate words with a hyphen and try not to use too many hyphens. i.e. green-tree.jpg is better than green_tree.jpg, greentree.jpg or DC00001.jpg.

• alt Attribute
• We provide a small description of image in alt attribute of img tag.
• As a good practice we do not leave alt attribute empty, we provide at least one word.
• We do not fill the alt attribute with lots of keywords, even if they are relevant.

• Text Around The Image
• It is best if possible to place some text around the image that describes it.

• Image Quality
• It is important if and when possible to work with and use high resolution images.
• If available, we provide different resolutions of images

• Image Accessibility
• Weboptium confirms that the directory that contains your images is fully accessible by crawlers.

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