Pay Per Click Advertising (PPC) is the placement of a small ad on the search engine results page for a specific Keyword or keyword phrase in return for a specific set dollar amount payment each time a visitor clicks on the ad.
Online marketers will spend an estimated $7 billion dollars on PPC advertising by 2010. As such online PPC programs are going to get more competitive and more expensive, so it is critical for advertisers to work with a professional PPC marketing team.
A PPC listing or advertisement on a search engine results page consist of a title;a description of your service or product you are promoting; and a link to your website.
The most popular PPC search engine is Google followed by Yahoo, MSN Live, and ASK. Other search engines that offer PPC advertising are available, ranging from meta search engines that incorporate traffic from numerous other engines to small niche search engines that specialize in one or more categories or topics of interest.
PPC ads may also appear on content network websites. In these programs ad networks such as Google Adsense and Yahoo Publisher Network, attempt to place the ads on websites that have the same relevant content as the advertisement. In these programs the PPC ads are placed on websites not directly on search engines.
Basic steps to develop a Pay Per Click Campaign:Develop a budget for the ad campaign
An advertising budget whether annual or monthly needs to be established initially as the ad campaign expenditures are based on your monthly budgeted dollars. Additionally many programs require that the ad campaign funds are deposited in an account with the search engine and are released or paid to the search engine when consumers click on your ad.
Weboptium can help you develop target keywords for your ad campaign. In general you will be bidding for the keywords with the search engine. The more competitive the keywords the more they cost per click.
Our team of highly trained PPC marketing staff will assist you with developing targeted keywords based on your budget, your product and or services.
Develop the content for the ad
Weboptium's staff will assist with development of the ad including the headline, the content or description of your product or services or promotional text.
Additionally, we may develop several different ads based on various keywords, content and placement, and track the success of each campaign. In so doing, over time you will have a highly optimized ad campaign driving the highest amount of traffic to your site, and achieving the highest ROI (return on investment) for your advertising dollars.
Placement of Ads
There are many options available when starting your ad campaign including where the ad is placed by search engines and or contextual ads, when the ad may run such as days of the week, time of day and target audience or location where the ad is seen. Weboptium can develop an ad campaign targeting your local, regional, national, or global customer base.
Tracking and Reporting
Weboptium's staff will be tracking and reporting on the traffic directed to your website. The reports are specific to each ad in the campaign.
Keywords to understand and Keyword Bid
The amount you bid in order to use keywords in your ad
Cost Per Click
The amount you pay for each click on your ad. Interchangeable with keyword bid.
Impressions
Also known as ad views" impressions" is the term used to describe the viewing of an ad by the users browser, when an ad appears on a search engine page result.
CPM
The cost for 1000 impressions, or ad views. Another method of paying for ad campaigns.
Click Through Rate
Is the ratio or percentage of users who click on an advertising link or search engine site listing, out of the total number of users who visit but do not click-through; example: 5 clicks through out of ten views or impressions is a 50% CTR
